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Our media relations experts are experienced in corporate and non-profit media kits, press releases, fact sheets, and article placement. We pitch stories we know publications want to see. If desired, we can arrange interviews between subject experts and media representatives at your trade show events with those industry publications in attendance. Since we develop relationships with trade publication editors and review their editorial calendars, we know what they are looking for. We pitch and submit meaningful, engaging, and timely articles that readers will enjoy.
Often our media relations efforts are tied to a larger campaign. For example, for a ‘green’ start-up company, in addition to crafting press releases and article placement in major trade publications, we conducted marketing planning, website design, community outreach and education, and negotiated private/public partnerships.
For a very large architectural/engineering/design firm, we performed media relations at trade shows, scheduled media interviews with company representatives, and placed articles in numerous industry magazines. That campaign’s media relations efforts resulted in the unpaid publishing of at least 12 technical articles, valued at over $400,000 per the publications’ advertising rates at the time.
✓ interesting and engaging articles
✓ content tailored to editorial calendars and reader interest
✓ one-stop shop, with full capabilities to meet all your campaign’s needs